Marketing metarials

BYOMA – Black Friday & Christmas Skincare Social Media Campaign

A seasonal social media campaign for BYOMA skincare, featuring promotional creatives for Black Friday and Christmas. The designs combine product-focused visuals, festive elements, and bold typography to create eye-catching advertisements while maintaining a modern skincare aesthetic.

Social Media Ad Design / Seasonal Campaign

Project Type

Social Media / Digital Marketing

Platform

Adobe Photoshop, Adobe Illustrator

Tools Used

2026

Year

Project Overview

The Brief

The goal was to create engaging social media advertisements for BYOMA's Black Friday and Christmas promotions. The campaign needed to highlight skincare products, communicate seasonal offers clearly, and maintain a consistent visual identity across both promotional periods.

Creative Approach

I focused on bold product presentation, vibrant colors, and seasonal design elements to give each campaign its own character. The Black Friday creatives emphasized promotional messaging, while the Christmas designs used festive details to create a warm seasonal feel without losing the brand's modern skincare style.

My Creative Process

Research & Planning

I considered BYOMA's skincare-focused visual identity and the different goals of Black Friday and Christmas promotions to establish a suitable direction for each campaign.

4 hour

Concept Development

I explored color combinations, product placement, typography, and seasonal graphic elements to make the advertisements visually engaging and appropriate for each occasion.

4 hour

Design Execution

I combined product imagery, promotional messaging, and supporting graphics into clean, balanced layouts that kept the skincare products at the center of attention.

8 hour

Final Optimization

I reviewed the designs for readability, visual consistency, and social media suitability, ensuring that promotional details remained clear across the campaign creatives.

6 hour

The Problem

Seasonal skincare campaigns need to stand out in crowded social media feeds while communicating offers clearly and preserving the brand's established visual identity.

The Solution

I developed a collection of seasonal ad creatives tailored to Black Friday and Christmas. Each design uses clear promotional messaging, strong product visuals, and occasion-specific styling to create a cohesive campaign suitable for digital marketing.