Motion design

Nike Air Max Campaign

A dynamic brand motion campaign showcasing the revolutionary Air Max technology through fluid animations and bold visual storytelling.

Motion Graphics

Project Type

2:45 Minutes

Duration

Social Media / Web

Platform

After Effects, C4D

Tools Used

2025

Year

Project Overview

The Brief

Nike asked us to create a motion design campaign showcasing Air Max technology. The goal was to convey innovation and comfort while preserving Nike's bold identity across digital platforms, capturing attention quickly and delivering a memorable message.

Creative Approach

We visualized air through fluid motion graphics, blending abstract particles with product cinematography. The design features dynamic camera movements, slow motion, and rhythmic editing aligned with custom sound design, ensuring each frame captivates on social media while retaining cinematic quality.

My Creative Process

My systematic approach to bringing this motion design project from concept to completion, ensuring every frame delivers impact.

Brief & research

Deep dive into brand guidelines, target audience analysis, competitive landscape review, and mood board creation. Established visual direction and motion principles.

1 Week

Storyboard & Concept

Created detailed storyboards, animatics, and style frames. Developed the narrative arc, timing structure, and visual transitions for client approval.

1.5 Weeks

Design & Animation

xecuted 3D modeling, particle simulations, motion graphics animation, and compositing. Iterative refinement based on internal reviews and client feedback.

2.5 Weeks

Final output

Color grading, sound design integration, final rendering in multiple formats, and delivery of all assets including social media cuts and motion templates.

1 Week